"Willie is a consummate professional. He is totally concerned with the well-being of the client. Many times he will make recommendations that are not in his best financial interests. That is the true test of someone who says he is client focused. Willie is unique amongst those in his craft and is a genuinely nice person to boot!"
William F. Achtmeyer, Founder & CEO, The Parthenon Group, LLC

"Every business has their specialty and niche, so when I sought out a prudent life insurance planning professional, I found that David Appel at Goldwasser-Appel Insurance Advisors knows his field. He coordinated with my estate planning attorney, and put a solid, efficient, life insurance plan into place to secure the well-being of my family. I always try and recommend David to many of my friends and business acquaintances."
David B. Aronoff, General Partner, Flybridge Capital Partners

"Willie Goldwasser and I met in 1973 when I founded Bain & Company. He and his organization were there through every phase of our growth providing the best, most cost-effective insurance programs for both Bain & Company and our many partners. Willie was also there to personally deliver the claim checks the few times it was unfortunately necessary to do so. Today, he continues to provide innovative business and estate insurance for both Bain, Willard Companies, LP and for me personally."
William W. Bain, Jr., Founder, Bain & Company

“I have worked with Willie Goldwasser for two decades to craft my family's life insurance needs. His thorough, objective advice has been invaluable in making these always difficult decisions on which hinge key estate and financial planning outcomes. I have complete       confidence in his recommendations.”                                                                             
Philip S. Balboni, Founder, New England Cable News (NECN)                                 
Founder, President and CEO, Global Post Enterprises                                            

"We highly recommend Willie Goldwasser and Goldwasser-Appel Insurance Advisors. Willie was able to guide our family through the exceedingly complex insurance maze. Unlike other agents who only answered the questions we asked, Willie did a great job giving us all the information we needed to make an informed decision. Making the sale was always second to Willie, an informed and satisfied customer always comes first."
Robert L. Duffy, Jr., Principal Duffy Properties, LLC

"Our law firm has had both a personal and professional relationship with Matt and his firm for a few years now.  He has helped implement a meaningful employee benefit program which has saved us money and improved the benefits for our employees.  I would recommend his services to any person or business looking for an intelligent, honest and competent insurance broker"
Donald Freedman, Managing Partner, Rosenberg, Freedman & Goldstein

"With complicated business and real estate holdings, dealing with life insurance was an area I needed a professional. David Appel with Goldwasser-Appel Ins. Advisors coordinates with my accountant and attorney, so I don't have to get involved in the details. I sleep better at night knowing our affairs are in order, and that a very capable agent has a solid understanding of our goals and objectives. Personal service is very important to our family, and I know if we ask Goldwasser-Appel to do something, it will get done in a prompt and efficient manner."
Edward C. Gordon, Vickerry Realty

"ABRY Partners has been a client of Goldwasser-Appel since I joined the firm in 1995.  During this time, I have found Willie and Matt to be a valuable resource with up-to-date knowledge and the willingness and availability to share their expertise and answer all of my questions thoroughly.  They are proactive, calling me before I need to call them, and professional, presenting me with a menu of options in a clear and concise format thereby allowing me to make good decisions in a constantly evolving and increasingly complicated insurance environment."
Debbie Johnson, ABRY Partners LLC

"David Appel, from Goldwasser Appel is truly a partner in every sense of the word. His expertise and understanding of our insurance needs, along with his speed to respond to our requests sets him apart. At every step of our progression, he has given us the information and level of comfort necessary to make the right decisions.’"
Andrew Koven, CEO of Geoff & Drew's Incredible Cookies, LLC.

"The KnowFat Franchise Company has come to rely on the expertise of Matt Goldwasser over the past several years.  As a start-up company, we needed good solid advise on employee health benefits and life and disability insurance plans.  Matt's extensive knowledge, together with his professionalism, made our decision making process much easier.  He truly listens to the needs of our organization and gives us the most comprehensive and cost-effective plans available.  Matt has been an invaluable asset to the KnowFat Franchise Company, and we would proudly recommend him to both friends and colleagues alike."
Irma Norton, Controller, KnowFat! Franchise Company

"Our interaction with David Appel at Goldwasser-Appel over the years has been most positive, as he has gone out of his way to be helpful and informative, giving us expert advice on available insurance policies. The individualized and attentive nature of his service has kept us satisfied and faithful clients. Many thanks to David for years of outstanding service!"
Michele M. Pellam, Craighead Glick LLP

"David Appel at Goldwasser-Appel made understanding, designing, and buying the right policy for my family’s needs a straightforward and pleasant process. He worked closely with our other advisors to make sure that the policy we were considering achieved our security and estate planning goals. I feel confident that we got it right because of David’s help and advice."
Jonathan Seelig, Globespan Capital Partners

"I have worked with numerous insurance advisors in many parts of the country, both for personal and business needs, and would rate Goldwasser-Appel far-and-away the best that I have seen. As a businessperson, the most important criteria that I look for are value and level of service; David Appel has consistently delivered both. I would (and in fact, have) enthusiastically recommended Goldwasser-Appel to anybody requiring insurance services for themselves, their family, or their business."
Derek Shaw, Treasurer, Interactive Factory, Inc.

"I often recommend to friends or associates David Appel at Goldwasser- Appel to handle life insurance matters as it pertains to a person's overall estate plan. David is sincere, genuine, and always willing to provide valuable insight to the best, most cost effective insurance programs. His firm delivers a consistent, high level of service".
Gerrald B. Silverman, Past President, The Keds Corporation

"While running a small business, there is absolutely nothing more important than access to trusted advisors. For virtually the entire life of our company, David Appel of Goldwasser-Appel has been readily available, knowledgeable, and vital to our management team. David is not only the first (and therefore last) person that we call with any benefit or insurance-oriented question; he is truly another key member of our organization. If an individual or a company is looking for a truly fantastic insurance resource, I recommend David Appel without hesitation or reservation."
Scott G. Watts, Principal, Tank Design, Inc.